/* Mia Lilli: brand stylesheet (2026 rebrand) */
@font-face{font-family:'Roustel';src:url('https://d1yei2z3i6k35z.cloudfront.net/6317209/65c47cd6360ca_Roustel.ttf') format('truetype');font-display:swap}

:root{
  --pink:#ff6e91;        /* signature pink: backgrounds, buttons, script */
  --pink-ink:#c2365d;    /* pink for small text on white (readable) */
  --blush:#f6edef;       /* soft section background */
  --blush-2:#fbf5f6;
  --gold:#c9a84c;        /* fine details, price, rules */
  --ink:#000;
  --ink-soft:#3a3335;
  --white:#fff;
  --serif:'Fraunces',Georgia,'Times New Roman',serif;
  --sans:'Montserrat',Arial,sans-serif;
  --script:'Roustel','Great Vibes','Brush Script MT',cursive;
  --wrap:1180px;
  --gut:clamp(16px,4vw,40px);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--white);font-size:17px;line-height:1.75;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
b,strong{font-weight:700}
:focus-visible{outline:3px solid var(--pink-ink);outline-offset:3px;border-radius:2px}
.skip{position:absolute;left:-999px;top:0;background:#000;color:#fff;padding:10px 16px;z-index:99}
.skip:focus{left:10px}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.narrow{max-width:720px;margin:0 auto;padding:0 var(--gut)}
section{padding:clamp(64px,9vw,120px) 0}

/* type */
h1,h2,h3{font-family:var(--serif);font-weight:500;letter-spacing:-.015em;font-variation-settings:'SOFT' 100,'opsz' 96}
h1{font-size:clamp(2.5rem,5.4vw,4.4rem);line-height:1.04}
h2{font-size:clamp(2rem,3.6vw,3rem);line-height:1.1}
h3{font-size:clamp(1.45rem,2.2vw,1.85rem);line-height:1.2}
.lead{font-size:clamp(1.08rem,1.4vw,1.22rem);line-height:1.7}
.sub{font-family:var(--serif);font-style:italic;font-size:clamp(1.15rem,1.6vw,1.35rem);line-height:1.5;color:var(--ink-soft);font-variation-settings:'SOFT' 100}
.prose p+p{margin-top:1em}
.prose p.beat{font-family:var(--serif);font-size:1.3rem;line-height:1.45;font-weight:500}
.stack>*+*{margin-top:1.25rem}
.kicker{font-family:var(--script);font-size:clamp(2rem,3vw,2.6rem);line-height:1;color:var(--pink-ink);display:block;margin-bottom:.4rem}

/* the brand signature */
.signature{font-family:var(--serif);font-weight:500;display:flex;flex-wrap:wrap;gap:.2em .6em;font-size:clamp(1.25rem,2vw,1.6rem);line-height:1.2;font-variation-settings:'SOFT' 100}
.signature i{font-family:var(--script);font-style:normal;font-weight:400;color:var(--pink);font-size:1.45em;line-height:.8;margin-right:.08em;vertical-align:-.06em}
.signature.big{justify-content:center;align-items:baseline;font-size:clamp(1.45rem,2.6vw,2.1rem);gap:.25em .7em;line-height:1.2}
.signature.big i{font-size:1.35em}
.signature.on-pink i{color:var(--pink-ink)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;font-family:var(--sans);font-size:15px;font-weight:600;letter-spacing:.02em;line-height:1.2;padding:16px 30px;border-radius:999px;border:2px solid transparent;text-decoration:none;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.btn-pink{background:var(--pink);color:var(--ink)}
.btn-pink:hover{background:#ff527d}
.btn-ink{background:var(--ink);color:var(--white)}
.btn-ink:hover{background:var(--ink-soft)}
.btn-line{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-line:hover{background:var(--ink);color:var(--white)}
.btn-line.light{border-color:var(--white);color:var(--white)}
.btn-line.light:hover{background:var(--white);color:var(--ink)}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:2rem}

/* announcement + header */
.announce{background:var(--ink);color:var(--white);font-size:14px;text-align:center;padding:9px var(--gut)}
.announce a{color:var(--pink);font-weight:600;text-decoration:none;margin-left:.6em}
.announce a:hover{text-decoration:underline}
.site-head{background:var(--white);position:sticky;top:0;z-index:20;border-bottom:1px solid #eee3e6}
.site-head .wrap{display:flex;align-items:center;gap:24px;height:78px}
.wordmark{font-family:var(--script);font-size:2.3rem;line-height:1;text-decoration:none;color:var(--ink);white-space:nowrap}
.wordmark span{color:var(--pink)}
.nav{margin-left:auto;display:flex;align-items:center;gap:30px}
.nav ul{list-style:none;display:flex;gap:28px}
.nav ul a{text-decoration:none;font-size:15px;font-weight:500;padding:6px 0;border-bottom:2px solid transparent}
.nav ul a:hover{border-color:var(--pink)}
.nav ul a[aria-current]{border-color:var(--gold)}
.nav .btn{padding:12px 22px;font-size:14px}
.menu-btn{display:none;margin-left:auto;background:none;border:0;font:600 15px var(--sans);cursor:pointer;padding:10px 0;color:var(--ink)}
@media (max-width:900px){
  .menu-btn{display:block}
  .nav{display:none;position:absolute;top:78px;left:0;right:0;background:var(--white);flex-direction:column;align-items:stretch;gap:0;padding:8px var(--gut) 24px;border-bottom:1px solid #eee3e6}
  .nav.open{display:flex}
  .nav ul{flex-direction:column;gap:0}
  .nav ul a{display:block;padding:14px 0;border-bottom:1px solid #f1e8ea}
  .nav .btn{margin-top:16px}
}

/* photo placeholders: drop the named file into /images and it appears */
.photo{position:relative;background:var(--blush);overflow:hidden;aspect-ratio:var(--r,4/5);display:flex;align-items:center;justify-content:center;text-align:center;margin:0}
.photo.arch{border-radius:999px 999px 18px 18px}
.photo.soft{border-radius:18px}
.photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.photo figcaption{padding:24px;font-size:13px;line-height:1.5;color:var(--pink-ink);max-width:260px}
.photo figcaption b{display:block;font-family:var(--serif);font-weight:500;font-size:1.25rem;color:var(--ink);margin-bottom:.3rem}
.photo figcaption code{font-size:12px;background:var(--white);padding:2px 6px;border-radius:4px;color:var(--ink-soft)}
.photo.mock{background:transparent;aspect-ratio:auto}
.photo.mock img{position:static;height:auto;object-fit:contain}
.photo::after{content:'';position:absolute;inset:14px;border:1px solid rgba(201,168,76,.55);border-radius:inherit;pointer-events:none}
.photo.mock::after{display:none}
.photo.mock figcaption{display:none}
.photo.mock.missing{background:var(--blush);aspect-ratio:4/5;border-radius:18px}
.photo.mock.missing figcaption{display:block}

/* hero */
.hero{padding:clamp(48px,7vw,96px) 0 clamp(56px,7vw,96px)}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(32px,6vw,88px);align-items:center}
.hero h1{max-width:13ch}
.hero .signature{margin-top:1.6rem}
.hero .lead{margin-top:1.6rem;max-width:34em}
@media (max-width:820px){.hero .wrap{grid-template-columns:1fr}.hero .photo{max-width:420px;width:100%;margin:0 auto;order:-1}}

/* full-bleed photo hero (home): headline sits on the soft wall of the photo */
.hero-photo{position:relative;overflow:hidden;background:var(--blush);min-height:min(88vh,820px);display:flex;align-items:center;padding:clamp(56px,8vw,110px) 0}
.hero-photo .hero-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:70% 30%}
.hero-photo::before{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(251,243,244,.92) 0%,rgba(251,243,244,.75) 38%,rgba(251,243,244,0) 62%);z-index:1}
.hero-photo .wrap{position:relative;z-index:2;display:block;width:100%}
.hero-photo .hero-copy{max-width:600px}
.hero-photo h1{max-width:12ch}
@media (max-width:820px){
  .hero-photo{display:block;min-height:0;padding:0 0 56px}
  .hero-photo .hero-img{position:relative;height:auto;aspect-ratio:4/3;object-position:78% 20%}
  .hero-photo::before{display:none}
  .hero-photo .hero-copy{padding-top:36px}
}

/* page hero (inner pages) */
.page-hero{background:var(--blush);padding:clamp(56px,8vw,104px) 0}
.page-hero .wrap{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(32px,6vw,80px);align-items:center}
.page-hero.solo .wrap{grid-template-columns:1fr;max-width:860px;text-align:center}
.page-hero.solo .btns{justify-content:center}
.page-hero.solo .signature{justify-content:center}
.page-hero .sub{margin-top:1rem}
.page-hero .prose{margin-top:1.5rem}
.page-hero .signature{margin-top:1.6rem}
@media (max-width:820px){.page-hero .wrap{grid-template-columns:1fr}.page-hero .photo{max-width:380px;width:100%;margin:0 auto}}

/* blush storytelling section */
.blush{background:var(--blush)}
.story{text-align:left}
.story h2{margin-bottom:1.6rem}
.story .lines p{font-size:1.12rem}
.story .lines p+p{margin-top:.55em}
.story .more{margin:2rem 0;padding:1.4rem 0;border-top:1px solid var(--gold);border-bottom:1px solid var(--gold)}
.story .more p{font-family:var(--serif);font-size:clamp(1.4rem,2.4vw,1.9rem);line-height:1.3}

/* two paths */
.paths-head{max-width:760px;margin-bottom:clamp(36px,5vw,56px)}
.paths-head p{margin-top:1rem}
.paths{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2vw,24px)}
.path{padding:clamp(32px,4vw,56px);border-radius:28px;display:flex;flex-direction:column}
.path .who{font-family:var(--script);font-size:2.1rem;line-height:1;margin-bottom:1rem}
.path h3{margin-bottom:1.2rem}
.path .prose{flex:1}
.path .btn{align-self:flex-start;margin-top:2rem}
.path.a{background:var(--pink)}
.path.a .who{color:var(--ink)}
.path.b{background:var(--ink);color:var(--white)}
.path.b .who{color:var(--pink)}
@media (max-width:820px){.paths{grid-template-columns:1fr}}

/* split layouts */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,96px);align-items:center}
.split.wide-text{grid-template-columns:.8fr 1.2fr}
.split.text-first{grid-template-columns:1.2fr .8fr}
.split .photo{width:100%;max-width:460px;justify-self:center}
@media (max-width:820px){.split,.split.wide-text,.split.text-first{grid-template-columns:1fr}.split .photo{max-width:380px}}

/* philosophy */
.philo .split{align-items:start}
.philo h2{font-size:clamp(2.2rem,4.4vw,3.6rem)}
.philo .rule{width:72px;height:2px;background:var(--gold);margin-top:2rem}

/* product feature (dark) */
.dark{background:var(--ink);color:var(--white)}
.dark .kicker{color:var(--pink)}
.dark .sub{color:#d9cfd2}
.product{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,88px);align-items:center}
.product .tag{font-family:var(--serif);font-style:italic;color:var(--gold);font-size:1.15rem;margin:1.6rem 0 .2rem}
.product h3{color:var(--white)}
.includes{list-style:none;margin:1.6rem 0;display:grid;gap:.6rem}
.includes li{padding-left:28px;position:relative}
.includes li::before{content:'';position:absolute;left:0;top:.55em;width:12px;height:12px;border-radius:999px 999px 2px 2px;background:var(--pink)}
.price{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;margin:1.6rem 0 .4rem;padding-top:1.4rem;border-top:1px solid rgba(201,168,76,.5)}
.price strong{font-family:var(--serif);font-weight:500;font-size:3rem;line-height:1;color:var(--gold)}
.price span{font-size:15px;opacity:.85}
.fine{font-size:15px;opacity:.8;margin-top:.6rem}
.product.light .price{border-color:var(--gold)}
@media (max-width:820px){.product{grid-template-columns:1fr}.product .photo{max-width:380px;margin:0 auto}}

/* final CTA */
.final{background:#fbe4ea url(images/bg-watercolor-frame.jpg) center/cover no-repeat;text-align:center}
.final .narrow>p{margin-top:1rem}
.final h2{margin-bottom:1.6rem}
.final .signature{margin:2.4rem 0 .4rem}
.final .btns{justify-content:center}

/* start here choices */
.choices{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2vw,24px);margin-top:clamp(32px,4vw,48px)}
@media (max-width:820px){.choices{grid-template-columns:1fr}}

/* resources */
.resource{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(32px,6vw,88px);align-items:center}
.resource.flip{grid-template-columns:1.15fr .85fr}
.resource.flip .photo{order:2}
.resource .badge{display:inline-block;font-size:13px;font-weight:600;padding:5px 14px;border-radius:999px;background:var(--white);border:1px solid var(--gold);margin-bottom:1rem}
.dark .resource .badge{background:transparent;color:var(--gold)}
@media (max-width:820px){.resource,.resource.flip{grid-template-columns:1fr}.resource .photo,.resource.flip .photo{order:-1;max-width:360px;margin:0 auto}}
.minis{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2vw,24px)}
.mini{background:var(--white);border-radius:24px;padding:clamp(28px,3.5vw,44px);display:flex;flex-direction:column;border:1px solid #eadde1}
.mini h3{margin:.4rem 0 1rem}
.mini p{flex:1}
.mini .btn{align-self:flex-start;margin-top:1.6rem}
.mini .badge{font-size:13px;font-weight:600;color:var(--pink-ink)}
@media (max-width:820px){.minis{grid-template-columns:1fr}}

/* lists */
.for-list{list-style:none;display:grid;gap:0;margin-top:1.6rem}
.for-list li{font-family:var(--serif);font-size:clamp(1.15rem,1.8vw,1.4rem);line-height:1.4;padding:1rem 0;border-bottom:1px solid #eadfd0;font-variation-settings:'SOFT' 100}
.for-list li:first-child{border-top:1px solid #eadfd0}

/* faq */
.faq details{border-bottom:1px solid #eadfd0}
.faq details:first-of-type{border-top:1px solid #eadfd0}
.faq summary{cursor:pointer;list-style:none;padding:1.25rem 2.5rem 1.25rem 0;font-family:var(--serif);font-size:1.25rem;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';position:absolute;right:4px;top:1rem;font-family:var(--sans);font-size:1.6rem;color:var(--pink-ink);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 1.4rem;max-width:62ch}
.faq h2{margin-bottom:2rem}

/* contact */
.form{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:2rem}
.form label{display:grid;gap:6px;font-size:14px;font-weight:600}
.form .full{grid-column:1/-1}
.form input,.form textarea{font:inherit;font-weight:400;font-size:16px;padding:14px 16px;border:1px solid #d9c9ce;border-radius:12px;background:var(--white);color:var(--ink)}
.form textarea{min-height:160px;resize:vertical}
.form input:focus,.form textarea:focus{outline:2px solid var(--pink);border-color:var(--pink)}
.form .btn{justify-self:start}
@media (max-width:620px){.form{grid-template-columns:1fr}}

/* legal */
.legal .text{max-width:760px;margin:0 auto;padding:0 var(--gut)}
.legal .text p{margin-top:.9em}
.legal .text p b:only-child{font-family:var(--serif);font-weight:500;font-size:1.35rem;display:block;margin-top:1.4em}
.legal .text ul,.legal .text ol{margin:.6em 0 0 1.4em}
.legal .text li{margin-top:.3em}
.legal .text a{color:var(--pink-ink)}

/* footer */
.site-foot{background:var(--ink);color:var(--white);padding:clamp(56px,7vw,88px) 0 28px}
.site-foot .top{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(32px,5vw,64px);align-items:start}
.site-foot .wordmark{color:var(--white);font-size:3rem}
.site-foot .tagline{font-family:var(--serif);font-size:clamp(1.3rem,2vw,1.6rem);line-height:1.35;margin-top:1rem;max-width:22em}
.site-foot .signature{margin-top:1.2rem;font-size:1.15rem}
.site-foot nav ul{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:.4rem 1.6rem}
.site-foot nav a{text-decoration:none;color:#e9dfe2}
.site-foot nav a:hover{color:var(--pink)}
.site-foot .insta{display:inline-block;margin-top:1.4rem;color:var(--pink);text-decoration:none;font-weight:600}
.site-foot .insta:hover{text-decoration:underline}
.site-foot .btn{margin-top:1.6rem}
.site-foot .base{margin-top:clamp(40px,5vw,64px);padding-top:20px;border-top:1px solid #2a2527;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:14px;color:#bfb3b6}
.site-foot .base a{color:#bfb3b6}
.site-foot .base a:hover{color:var(--white)}
@media (max-width:760px){.site-foot .top{grid-template-columns:1fr}}

/* one orchestrated moment: the signature arrives word by word in the hero */
@media (prefers-reduced-motion:no-preference){
  .hero .signature span{opacity:0;animation:rise .7s cubic-bezier(.2,.7,.2,1) forwards}
  .hero .signature span:nth-child(1){animation-delay:.25s}
  .hero .signature span:nth-child(2){animation-delay:.55s}
  .hero .signature span:nth-child(3){animation-delay:.85s}
  @keyframes rise{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
.minis.one{grid-template-columns:1fr;max-width:640px;margin:0 auto}

/* instagram strip above the footer */
.insta-strip{padding:clamp(48px,6vw,72px) 0 0;background:var(--white)}
.insta-head{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:center;gap:.4rem 1rem;margin-bottom:clamp(20px,3vw,32px);text-align:center}
.insta-head .kicker{margin:0}
.insta-head a{font-family:var(--serif);font-size:clamp(1.2rem,2vw,1.5rem);text-decoration:none;border-bottom:2px solid var(--pink)}
.insta-head a:hover{color:var(--pink-ink)}
.tiles{display:grid;grid-template-columns:repeat(6,1fr)}
.tile{position:relative;aspect-ratio:1;background:var(--blush);overflow:hidden;display:block}
.tile:nth-child(even){background:#f1dfe4}
.tile::before{content:'';position:absolute;left:50%;top:50%;width:30px;height:30px;margin:-15px 0 0 -15px;border:2px solid var(--pink);border-radius:9px}
.tile img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .5s,opacity .3s}
.tile:hover img{transform:scale(1.05);opacity:.88}
@media (max-width:700px){.tiles{grid-template-columns:repeat(3,1fr)}}
@media (prefers-reduced-motion:reduce){.tile img{transition:none}}

/* ===== sales page: Your First 100 Subscribers ===== */
.sales .site-head .wrap{justify-content:space-between}
.sales .head-cta{padding:12px 22px;font-size:14px}
@media (max-width:480px){.sales .head-cta{padding:10px 16px;font-size:13px}}
.blush-soft{background:var(--blush-2)}
.s-hero{padding:clamp(48px,7vw,96px) 0}
.s-hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,6vw,88px);align-items:center}
.s-hero h1{font-size:clamp(2.4rem,4.8vw,4rem)}
.s-hero .lead{margin-top:1.4rem}
.s-hero .prose{margin-top:1.2rem}
.s-hero .photo{width:100%;max-width:480px;justify-self:center}
.people{list-style:none;margin-top:1rem;display:grid;gap:.35rem}
.people li{font-family:var(--serif);font-size:1.25rem;padding-left:26px;position:relative}
.people li::before{content:'';position:absolute;left:0;top:.6em;width:14px;height:2px;background:var(--pink)}
.micro{font-size:14px;margin-top:.9rem;color:var(--ink-soft)}
.micro span{color:var(--gold);margin:0 .35em}
.dark .micro,.final .micro{color:inherit}
.final .micro span{color:var(--ink)}
@media (max-width:820px){.s-hero .wrap{grid-template-columns:1fr}.s-hero .photo{max-width:420px}
 .sales main .btns .btn{width:100%}}

.trio{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,24px);margin-top:clamp(40px,5vw,64px)}
.trio article{background:var(--white);border-radius:22px;padding:clamp(24px,3vw,36px)}
.trio h3{margin-bottom:.6rem}
@media (max-width:820px){.trio{grid-template-columns:1fr}}
.closer{text-align:center;max-width:640px;margin:clamp(32px,4vw,48px) auto 0;font-size:1.15rem}
.btns.center{justify-content:center}
.center-head{text-align:center;max-width:760px;margin:0 auto clamp(36px,5vw,56px)}

.statement{font-size:clamp(2.3rem,4.6vw,3.8rem)}
.flow{margin-top:2rem;background:var(--blush);border-radius:22px;padding:24px;border:1px solid rgba(201,168,76,.6)}
.flow-title{font-family:var(--serif);font-size:1.2rem;margin-bottom:14px}
.flow ol{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.flow li{background:var(--white);border-radius:999px;padding:11px 8px;font-weight:600;font-size:14px;text-align:center;position:relative}
.flow li:not(:last-child)::after{content:'';position:absolute;right:-18px;top:50%;width:14px;height:2px;background:var(--pink)}
@media (max-width:560px){.flow ol{grid-template-columns:1fr 1fr}.flow li:nth-child(2)::after{display:none}}

.showcase{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,88px);align-items:center}
.gallery3{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.gallery3 .main{grid-column:1/-1}
@media (max-width:820px){.showcase{grid-template-columns:1fr}}

.grid-in{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2vw,24px)}
.card-in{border-radius:24px;padding:clamp(28px,3.5vw,44px);background:var(--blush-2);border:1px solid #eadde1;position:relative}
.card-in:nth-child(2),.card-in:nth-child(3){background:var(--white)}
.card-in .ic{width:52px;height:52px;border-radius:16px;background:var(--pink);color:var(--ink);display:flex;align-items:center;justify-content:center;margin-bottom:1.2rem}
.ico{width:26px;height:26px}
.card-in .num,.step .num{font-family:var(--serif);color:var(--gold);font-size:1.1rem;position:absolute;top:clamp(28px,3.5vw,44px);right:clamp(28px,3.5vw,44px)}
.card-in h3{margin-bottom:.7rem}
@media (max-width:760px){.grid-in{grid-template-columns:1fr}}

.roadmap{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,24px)}
.step{background:var(--blush);border-radius:24px;padding:clamp(26px,3vw,36px)}
.step .num{position:static;display:block;font-size:2.6rem;line-height:1;margin-bottom:1rem}
.step h3{margin-bottom:.5rem}
.step .lede{font-weight:600;margin-bottom:.5rem}
@media (max-width:900px){.roadmap{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.roadmap{grid-template-columns:1fr}}

.checks{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.checks li{background:var(--white);border-radius:18px;padding:20px;display:flex;gap:12px;align-items:flex-start}
.checks .ico{flex:0 0 26px;color:var(--pink-ink)}
@media (max-width:900px){.checks{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.checks{grid-template-columns:1fr}}

.signoff{margin-top:2rem}
.signoff .kicker{font-size:3rem;color:var(--ink);margin:.2rem 0 .4rem}
.signoff .cred{font-size:14px;color:var(--ink-soft)}

.price-card{background:var(--white);border-radius:32px;padding:clamp(28px,5vw,64px);max-width:980px;margin:0 auto;display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(24px,5vw,56px);align-items:center;box-shadow:0 24px 60px -30px rgba(194,54,93,.35)}
.price-card h3{font-size:clamp(1.7rem,2.6vw,2.2rem)}
.inc-label{margin-top:1rem;font-weight:600;font-size:15px}
.includes.dark-dots{margin-top:.8rem}
.price-card .price strong{color:var(--ink)}
.price-card .price{border-color:var(--gold)}
@media (max-width:760px){.price-card{grid-template-columns:1fr}.price-card .photo{max-width:320px;margin:0 auto}}

.guarantee-sec{padding-top:clamp(48px,6vw,80px);padding-bottom:clamp(48px,6vw,80px)}
.guarantee{border:1px solid var(--gold);border-radius:28px;padding:clamp(28px,4vw,48px);display:grid;grid-template-columns:auto 1fr;gap:clamp(18px,3vw,32px);background:var(--blush-2)}
.guarantee .ic{width:64px;height:64px;border-radius:999px;background:var(--white);border:1px solid var(--gold);color:var(--pink-ink);display:flex;align-items:center;justify-content:center}
.guarantee .ico{width:32px;height:32px}
.guarantee h2{font-size:clamp(1.6rem,2.8vw,2.2rem)}
@media (max-width:560px){.guarantee{grid-template-columns:1fr}}

.site-foot.compact{padding-top:clamp(40px,5vw,56px)}
.site-foot.compact .top{align-items:center}
.site-foot ul.inline{display:flex;flex-wrap:wrap;gap:.6rem 1.6rem}
.disclaimer{margin-top:2rem;font-size:13px;line-height:1.6;color:#bfb3b6;max-width:760px}

/* ===== freebie signup page ===== */
.optin-hero{padding:clamp(40px,6vw,88px) 0;background:linear-gradient(180deg,var(--blush-2),var(--white))}
.optin-hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,6vw,88px);align-items:center}
.optin-hero h1{font-size:clamp(2.5rem,5vw,4.2rem)}
.optin-hero .sub{margin-top:.8rem}
.optin-cover .photo{max-width:440px;margin:0 auto}
.form-card{background:var(--white);border-radius:24px;padding:clamp(22px,3vw,32px);margin-top:1.8rem;border:1px solid #eadde1;box-shadow:0 24px 60px -34px rgba(194,54,93,.45)}
.form-card.on-pink{border:0;text-align:left;max-width:560px;margin:1.8rem auto 0}
.optin-form{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.optin-form label{display:grid;gap:6px;font-size:14px;font-weight:600}
.optin-form input[type=text],.optin-form input[type=email]{font:inherit;font-weight:400;font-size:16px;padding:14px 16px;border:1px solid #d9c9ce;border-radius:12px;background:var(--white);color:var(--ink)}
.optin-form input:focus{outline:2px solid var(--pink);border-color:var(--pink)}
.optin-form .consent{grid-column:1/-1;display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:13.5px;line-height:1.5}
.optin-form .consent input{width:18px;height:18px;margin-top:2px;accent-color:var(--pink-ink);flex:0 0 18px}
.optin-form .consent a,.optin-form .micro a{color:var(--pink-ink)}
.optin-form .btn{grid-column:1/-1;width:100%;padding:17px}
.optin-form .micro{grid-column:1/-1;margin-top:0;text-align:center}
.join{margin-top:1rem;font-size:15px;color:var(--ink-soft)}
@media (max-width:820px){.optin-hero .wrap{grid-template-columns:1fr}.optin-cover .photo{max-width:300px}}
@media (max-width:520px){.optin-form{grid-template-columns:1fr}}
.optin-form .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.optin-form .expect{grid-column:1/-1;font-size:12.5px;line-height:1.55;color:var(--ink-soft)}
.optin-form .expect a{color:var(--pink-ink)}

/* photo backgrounds for whole sections, always under a veil so text stays readable */
.has-bg{position:relative;isolation:isolate;background-image:var(--bg);background-size:cover;background-position:var(--pos,center);background-repeat:no-repeat}
.has-bg::before{content:'';position:absolute;inset:0;z-index:-1;pointer-events:none}
.veil-blush::before{background:linear-gradient(180deg,rgba(246,237,239,.9),rgba(251,245,246,.86))}
.veil-dark::before{background:linear-gradient(180deg,rgba(0,0,0,.78),rgba(0,0,0,.7))}
@media (max-width:820px){.veil-blush::before{background:rgba(248,240,242,.92)}.veil-dark::before{background:rgba(0,0,0,.8)}}


/* promise card: floats over the bottom edge of the hero, on the blush of the next section */
.promise{padding:0;background:var(--blush);position:relative;z-index:3}
.promise .row{display:grid;grid-template-columns:repeat(3,1fr);background:var(--white);border:1px solid rgba(201,168,76,.55);border-radius:28px;box-shadow:0 30px 70px -36px rgba(194,54,93,.45);transform:translateY(-64px);margin-bottom:-64px}
.promise .row .col{padding:34px 30px 36px;text-align:center;display:flex;flex-direction:column;align-items:center;justify-content:flex-start}
.promise .row .col+.col{border-left:1px solid #f0e4e7}
.promise .ph{font-size:clamp(1.55rem,2.2vw,1.95rem);line-height:1.1;margin-bottom:.75rem;white-space:nowrap}
.promise .ph i{font-family:var(--script);font-style:normal;font-weight:400;color:var(--pink);font-size:1.4em;line-height:.8;margin-right:.08em}
.promise .row p{font-family:var(--sans);font-size:15.5px;line-height:1.65;color:var(--ink-soft);max-width:24em}
.hero-photo{padding-bottom:calc(clamp(56px,8vw,110px) + 64px)}
.promise + .story{padding-top:clamp(64px,7vw,96px)}
@media (max-width:820px){
  .promise{padding:20px 0 0}
  .promise .row{transform:none;margin-bottom:0;grid-template-columns:1fr}
  .promise .row .col{padding:24px 20px}
  .promise .row .col+.col{border-left:0;border-top:1px solid #f0e4e7}
  .hero-photo{padding-bottom:40px}
}

/* subtle illustrated pattern behind boxes */
.pattern{position:relative;isolation:isolate;background:#fff url(images/pattern-icons.jpg) center/700px auto repeat}
.pattern::before{content:'';position:absolute;inset:0;z-index:-1;background:rgba(255,255,255,.86);pointer-events:none}
.blush.pattern::before{background:rgba(246,237,239,.86)}
.veil-soft::before{background:rgba(255,246,248,.55)}
@media (max-width:820px){.veil-soft::before{background:rgba(255,246,248,.78)}}
.photo.mock img{border-radius:18px}
.veil-feature::before{background:linear-gradient(90deg,rgba(0,0,0,.55),rgba(0,0,0,.82) 55%)}
@media (max-width:820px){.veil-feature::before{background:rgba(0,0,0,.8)}}

/* homepage featured product on solid brand pink */
.feature-pink{background:var(--pink);color:var(--ink)}
.feature-pink .kicker{color:var(--ink)}
.feature-pink .product .tag{color:var(--ink);opacity:.85}
.feature-pink .includes li::before{background:var(--ink)}
.feature-pink .price{border-top-color:rgba(0,0,0,.25)}
.feature-pink .price strong{color:var(--ink)}
.feature-pink .fine{opacity:.85}
.feature-pink .photo.mock img{box-shadow:0 30px 60px -28px rgba(0,0,0,.45)}

/* polish */
h1,h2,h3,.ph{text-wrap:balance}
.prose p,.lead,.sub{text-wrap:pretty}
.feature-pink .resource .badge{background:var(--white);border-color:var(--white)}
.feature-pink .tag{color:var(--ink)}
.hero-photo .hero-copy .lead{margin-top:1.8rem}

/* instagram strip on black */
.insta-strip{background:var(--ink)}
.insta-head .kicker{color:var(--pink)}
.insta-head a{color:var(--white);border-bottom-color:var(--pink)}
.insta-head a:hover{color:var(--pink)}

/* promise card on black */
.promise .row{background:var(--ink);border-color:rgba(201,168,76,.6);box-shadow:0 30px 70px -30px rgba(0,0,0,.55)}
.promise .row .col+.col{border-left-color:rgba(255,255,255,.14)}
.promise .ph{color:var(--white)}
.promise .row p{color:#e6dcdf}
@media (max-width:820px){.promise .row .col+.col{border-top-color:rgba(255,255,255,.14)}}

/* swapped: white announcement bar, black menu */
.announce{background:var(--white);color:var(--ink);border-bottom:1px solid #f0e4e7}
.announce a{color:var(--pink-ink)}
.site-head{background:var(--ink);border-bottom:1px solid #1d1a1b}
.site-head .wordmark{color:var(--white)}
.nav ul a{color:var(--white)}
.nav ul a:hover{border-color:var(--pink)}
.menu-btn{color:var(--white)}
.site-head :focus-visible{outline-color:var(--pink)}
@media (max-width:900px){
  .nav{background:var(--ink);border-bottom-color:#1d1a1b}
  .nav ul a{border-bottom-color:rgba(255,255,255,.12)}
}

/* photo frame: rounded corners + offset blush block (replaces arch + gold inner line) */
.photo.arch,.photo.soft{border-radius:26px;box-shadow:18px 18px 0 #f8d2dc}
.photo::after{display:none}
.blush .photo.arch,.blush .photo.soft,.page-hero .photo.arch,.page-hero .photo.soft{box-shadow:18px 18px 0 #f2bccb}
.split .photo,.s-hero .photo,.page-hero .photo{margin-right:18px;margin-bottom:18px}
@media (max-width:820px){.photo.arch,.photo.soft,.blush .photo.arch,.blush .photo.soft,.page-hero .photo.arch,.page-hero .photo.soft{box-shadow:12px 12px 0 #f8d2dc}}

/* frame block in brand gold */
.photo.arch,.photo.soft,.blush .photo.arch,.blush .photo.soft,.page-hero .photo.arch,.page-hero .photo.soft{box-shadow:18px 18px 0 var(--gold)}
@media (max-width:820px){.photo.arch,.photo.soft,.blush .photo.arch,.blush .photo.soft,.page-hero .photo.arch,.page-hero .photo.soft{box-shadow:12px 12px 0 var(--gold)}}